UntangleIt spots the unconscious wrist movements behind your BFRB and taps you when it's happening — so you get the moment of awareness automatic habits steal, and a real log you can bring to therapy or use yourself.
No spam. One email when we're ready. Built by a BFRB sufferer.
Your Apple Watch detects the repetitive wrist movements of your BFRB and sends you a gentle tap — before you've even looked down.
The moment you confirm it's happening, the watch offers a quick competing response — something that physically occupies the hand that was picking or pulling.
Every confirmed episode is quietly logged. Over time, your phone shows you when it tends to happen, where you are, and how you're feeling — in plain language.
The entire watch interaction is two taps maximum. Nothing is forced. Every step is optional after the first one.
Repetitive wrist motion above a threshold triggers the system. Silent — nothing happens yet.
The lightest possible haptic. You feel it, you look down. That's the moment of awareness.
Two buttons: Yes or No. One tap confirms the episode. No counts as a false positive and helps the app learn.
A quick competing response — scroll or hold. Skip it anytime. No penalty, ever. Then it's done.
Requires you to notice the episode first — which is the exact thing automatic BFRBs prevent you from doing
Harsh buzzes that jolt you mid-episode and raise anxiety — making the urge stronger, not weaker
Streak counters that punish you for relapsing — putting the guilt on you, but you shouldn't be the one to bear it
Generic content written by someone who has never had a BFRB
Creates the moment of noticing proactively — the watch catches what you can't catch yourself
The softest possible tap. Calm awareness, not alarm. Because calm is the whole point.
No streaks. No red marks. Relapsing doesn't erase your progress here — it just adds a data point.
Built by a BFRB sufferer, grounded in clinical research on what actually helps
UntangleIt ships with conservative detection — better to miss an episode than to fire when you're typing. But every Yes or No you tap is a labeled training example for the next release. The 100th person to join the waitlist shapes detection more than the 10,000th.
Your data is anonymized and used only to improve detection. You consent during onboarding.
I've struggled with dermatillomania for years. I pick at my back acne without realizing it. I pull at my hair in meetings without noticing it. Only when after the scars have formed, I start to regret and feel ashamed. I hid my scars for years from people I love, and I've tried everything that's not working - because I didn't even know what BFRB was. I knew something was wrong, and finally found the explanation. But even then, every tool I found was either too expensive or not tailored to my experience. Most assumed I already knew it was happening and I will be able to stop myself. That assumption was never true for me. So I built something for the moment before the noticing — because that's where I needed help.
UntangleIt is not a medical device and is not a substitute for professional treatment. If you're struggling, please reach out to a therapist or the TLC Foundation for BFRBs.
UntangleIt is in development. Join the waitlist to be first to know when it's ready — and help shape what it becomes.
No spam. One email when we launch. Early adopters get lifetime access at our lowest price.